Essential Oil Business Builders
Below we've put together a list of our favorite tips for building an essential oil business. Follow us on Facebook to see each installment in our Business Builders series as we post them each Tuesday.
1. Always use essential oils yourself. As you use the oils, others will ask you about what you are using, what they are smelling, or why you seem healthy. This is a perfect opportunity to share something with them about essential oils. Using the oils will also give you lots of stories and experiences that you can share with others.
2. Start talking first with those you know. It is easier
to start sharing what you are doing with friends, family members, and
other people who know and care about you and what you are doing. Don't
make them feel like they have to buy something from you—just share with
them what you are learning and the experiences you are having. Try
inviting friends or family members who know about what you are doing to a
"practice" class or house party so that you can polish your
presentation in front of a friendly audience. Ask for feedback, and be
sure to let them experience the oils for themselves.
3. Always be prepared to share when people show interest. You should always be ready to share basic information about essential oils with others—you never know when someone might ask you about them. Even better than just sharing basic information is to have a brochure, a printed success story, a sample vial of oil, or information about a particular oil or blend ready to share.
4. If someone is interested, give them your contact information, and try to get theirs. Always include your contact information with any brochure, oil sample, printed success story, or other information you give away. Ask those you talk to if you can call or email them to see if they have any questions about the information you give them or to follow up on how they liked the sample of oil you gave them.
5. Always invite people to experience the oils. If someone is interested, give them a sample of an essential oil to try, or invite them to a class, open house, meeting, or "aromatherapy party" where you will be letting people experience essential oils or essential oil products.
6. Always follow up. Call or email people you have given samples to and find out if they have tried the product and how they liked it. Ask them if they would like to learn more or if they have any questions. Call or email people who have attended a class, meeting, or party to see if they would be interested in attending another event, if they had a favorite oil or product, or if they have something they are interested in trying or learning more about.
7. Try to always appear professional and prepared. People are more likely to trust you and what you share if you present yourself and your material in a professional, polished way.
8. If someone is interested, see if they know anyone else who might be interested as well. If someone is interested in attending a class, meeting, or party, ask them if they know anyone else who might like to come, and invite them to bring them along. If someone is interested in an essential oil, ask them if they know anyone who might benefit from or enjoy that oil as well.
9. Focus on one or two oils, and then expand from there. It is much
easier to share information about one or two products that someone is
interested in than it is to share information about an entire product
line. It is also a lot less overwhelming for potential customers to
learn about and purchase one or two products at a time than to feel like
they must purchase everything at once. As people learn about and
experience these products, they will usually want to learn about other
oils and products they might benefit from as well.